HERE are more reasons why businesses must tap the power of online video to their marketing strategies. According to Alexa, a website ranking firm, video giant YouTube alone enjoys nearly 450 million visits per month. Each minute, over 48 hours of video information is uploaded to YouTube and more than 3 billion videos are being viewed everyday on the site.
These are very impressive figures indeed. Well, here is something more important to medium and small startups that are trying to compete with other businesses on the Net.
Next to Google, YouTube comes second as the most popular and most used search engine in the globe. Moreover, videos are indexed by Google which means that videos will often appear on the topmost page of each search result ? a spot where most businesses shell out huge cash to be located.
Users can also connect and interact with videos on this popular website, enabling them to give feedbacks and allowing small online firms the chance to promote brand new prospects and tie-ups through comments and even back links.
Online video is easily disseminated and shared via other social networking websites, like Twitter, LinkedIn and Facebook, reaching more consumers and expanding the volume of potential views.
One of the benefits of incorporating videos is that it boosts a website?s name and presence and the brand it is promoting by giving in-town clients and Internet shoppers a new method of seeing another side of the owner and the site that the company is hosting.
This is very crucial in today?s trend because online competition has turned global no matter how small entrepreneurs think of their business and there is actually so little that sets aside one business from another in the same niche.
One of the most important things to consider is that businesses stand out through the creation of engaging and informative video. This provides would-be clients the chance to be educated about the people running a business and it also creates a connection between clients and the site owners.
In other words, businesses create videos about anything that gives their clients a sense of who they are and how they do what they do. Online video firms can upload a video that will simply introduce its staff or present a video that will show the people how to accomplish a certain task with one of its products.
Source: http://www.videomarketingtactics.com/how-online-video-can-help-businesses-compete-and-grow.html
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